Goodword Journal

Relationship intelligence, in practice

Thinking on professional networks, warm introductions, and the tools that help people stay connected with intention.

Networking 5 min

Your Contact List Is Not Your Network

A contact list is a database of names. A network is a map of relationships with direction, strength, and timing. Most people have the first and mistake it for the second.

Marcus Okafor
Professional Capital 6 min

Introduction Capital: The Professional Asset Nobody Tracks

Introduction capital is the ability to make warm introductions that people actually act on. It compounds over time, degrades if ignored, and is more valuable than most people realize.

Caroline Dell